Director, Paid Search

Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.
• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness.
• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.
• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s standards and drive client success.
• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
• Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.

Requirements

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
• Demonstrated experience developing, managing, and optimizing app campaigns across Google Ads and Apple Ads, with a strong understanding of app campaign strategy, app install and in-app conversion measurement and attribution, is a strong plus.
• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
• Advanced hands-on knowledge of Search Ads 360 (SA360), Google Ads, Google Shopping, and Performance Max, including campaign architecture, bidding, budget management, optimization, troubleshooting, and measurement.
• Connect paid search strategy to the full retail customer journey by incorporating ecommerce demand, merchandising priorities, promotions, seasonality, product availability, Local Inventory Ads, regional or store-level goals, and online-to-offline measurement where applicable.
• Experience supporting a home improvement, home furnishings, building materials, or another high-consideration retail client with a large SKU assortment is a plus.
• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
• Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.
• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts.
• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)