Responsibilities

• Auditing new accounts to uncover tracking issues, wasted spend, and structural problems
• Building accurate conversion tracking using Enhanced Conversions, offline conversion imports, and server-side tracking where appropriate
• Creating first-party data strategies through CRM integrations, customer lists, and audience signals
• Managing and optimizing campaigns across:
• Google Search
• Performance Max
• AI Max
• Demand Gen
• YouTube
• Designing and evaluating paid media experiments on platforms like Meta, Reddit, Nextdoor, Angi, and Yelp

Requirements

• 2-4 years managing paid media across multiple client accounts (agency experience preferred)
• Strong Google Ads expertise across Search, Performance Max, AI Max, Demand Gen, and related campaign types
• Experience implementing offline conversion imports and advanced conversion tracking
• Comfortable testing new advertising platforms and evaluating results objectively
• Daily user of AI tools like ChatGPT or Claude to improve productivity and campaign performance

Preferred

• Experience marketing home service businesses such as roofing, foundation repair, HVAC, plumbing, waterproofing, or similar trades
• Google Ads Certification
• Experience with call tracking platforms such as CallRail, WhatConverts, or similar tools

Benefits

• Comprehensive medical, dental, and vision coverage
• HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• Fully remote position
• Unlimited Paid Time Off
• Quarterly in-person team meetups
• Clear, capability-based path to Director of Paid Advertising