Paid Search Strategist

Orlando, FL (Hybrid)

Salary Not AvailableMid Level4+ years expInternship

Posted 2 months ago

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Job Summary

Own the planning and optimization of paid search across platforms while collaborating with marketing leadership and cross-functional teams to translate data-driven insights into improved campaign performance for diverse industries.

  • Paid Search & Display Operations: Plan, test, and optimize search, display, and video campaigns.
  • Cross-Functional Collaboration: Align with digital marketing, analytics, media, creative, production, and PR to drive integrated outcomes.
  • Strategic Optimization: Apply market insight and adaptive tactics to push client goals beyond baseline results.

Job Description

Responsibilities

  • Take ownership of planning, managing, and optimizing paid search, display, and video campaigns across platforms.
  • Collaborate closely with Digital Marketing & Analytics leadership while working cross-functionally with media, account services, creative, production, and PR teams.
  • Ensure campaigns meet client goals and consistently push them further by applying strategic thinking, adaptability, and a strong understanding of the evolving digital landscape to deliver impactful results across a wide range of industries.

Requirements

  • 4-5 years paid search advertising experience
  • Technical competence and experience with paid search platforms
  • Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables
  • Must be able to work in office 4 days a week.

Preferred

  • Agency experience

Benefits

  • Pet friendly work environment
  • Flexible work hours
  • Hybrid or Remote Work
  • Great location in downtown Orlando, right next to Lake Eola.
  • Health, dental vision insurance
  • 401K with discretionary match
  • Paid time off - 120 hours of paid time off given at the start of each year
  • Volunteer time off - 8 hours per quarter to support giving back to our community
  • Paid holidays - 13 paid company holidays
  • Floating holidays - 16 hours per year
&Barr logo

&Barr

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida’s oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida’s Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating more than 67 years in business, &Barr’s headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency. For more information, visit www.andbarr.co.

Founded in 1957
Orlando, Florida, USA
157 employees (39 in marketing)

Traffic Signals

Monthly Visitors
8.5K
Traffic Source Mix
Search
45.3%
Direct
49.5%
Referral
3.5%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
28 (18% of company)

Recent News