Paid Search Specialist (SEM)

West Chester, PA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize paid search programs across Google Ads and Microsoft Advertising, driving performance across Search, Shopping, and Performance Max while translating insights into actionable recommendations.

  • Handle end-to-end paid search management across major platforms and formats
  • Translate performance data into clear recommendations and next steps
  • Collaborate with internal teams and platform partners to test ideas and improve outcomes

Job Description

Responsibilities

  • Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
  • Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
  • Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
  • Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
  • Adjust bids, budgets, audience signals, and campaign structure to improve results
  • Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
  • Use automation tools, bid strategies, and scripts to improve efficiency and scale
  • Conduct routine account audits to maintain campaign health, structure, and compliance
  • Support audience and retention initiatives through list management and targeting improvements
  • Partner with internal teams and external platform partners to test ideas and improve campaign outcomes

Requirements

  • Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
  • 2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
  • Experience with Google Ads and Microsoft Advertising
  • Experience managing Search, Shopping, and Performance Max campaigns
  • Experience managing budgets, pacing, and KPI-based optimization
  • Working knowledge of web analytics tools such as Google Analytics / GA4

Benefits

  • Competitive compensation
  • Paid time off
  • an employee assistance program
  • parential leave
  • paid volunteer hours
  • amazing company discounts!
  • health care benefits starting on day 1
  • 401(k)
  • tuition reimbursement benefits
QVC logo

QVC

3.4 Glassdoor

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV.QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Founded in 1986
West Chester, Pennsylvania, USA
9.3K employees (1,424 in marketing)
49% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
86K
Traffic Source Mix
Search
33.8%
Direct
39%
Referral
22.2%
Social
3.2%
Paid
1.4%

Headcount Trend

Current headcount: ~9.3K

Marketing Team

Marketing Team Size
777 (8% of company)
Median Career Experience
15 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$575M
Last Raise
Post IPO Debt, 6 years ago

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