Responsibilities

• Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
• Drive campaign performance through optimizations and A/B testing strategies
• Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
• Lead active communication between different Good Sam lines of business and the digital marketing team
• Large project focus agility. Activate coordinators to help execute and complete projects
• Support the development of coordinators
• Work with peers to increase skill sets
• Seek information to improve current process’s and or overall efficiency

Requirements

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
• Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
• Base understanding of channel tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
• Comfortable working under pressure with tight deadlines.
• Strong customer service skills with a commitment to superior quality.
• Outstanding creative presentation skills.
• Capacity to lead and manage more than one project simultaneously.
• Proven ability to lead by example with positive attitude.

Preferred

• Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
• Source and provide materials from multiple sources to organize and execute desired strategy
• Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.
• Deliver in the moment feedback to peers and leaders to grow the culture of One Team.
• Identify internal passions and focus to align with channel manager roles.
• Self-assessment and personal awareness.
• Advanced skills learned from channel managers with in current vertical. 24 months minimum.
• Consistently produces exceptional results in a defined focused area - best there is in their role
• Knows current job well and enhances skills for their current job and future
• Adapts well to new situations and challenges

Benefits

• In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com