Paid Search and Shopping Specialist at Oved Group | Costa Mesa, CA | $70K/yr – $75K/yr

Oved Group

Paid Search and Shopping Specialist

Costa Mesa, CA (Hybrid)

$70K/yr – $75K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive day-to-day paid search and shopping operations for a DTC ecommerce team, focusing on growth and efficient ROAS.

Own day-to-day paid search and shopping campaigns across Google and Microsoft.
Must-have: 5+ years managing paid search in a DTC/ecommerce setting.
Standout: Cross-functional collaboration with Ecommerce, Merchandising, and Creative teams.

Job Description

Responsibilities

Manage day-to-day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non-Brand programs.
Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth.
Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center.
Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue.
Analyze search term reports, product-level performance, and audience signals to identify optimization opportunities.
Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations.
Identify opportunities to scale high-performing categories, products, and seasonal promotions.
Track, analyze, and report on paid search and shopping performance, highlighting trends and insights.
Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution.
Use performance insights to inform budget allocation, forecasting, and channel optimization.

Requirements

Bachelor’s degree in Marketing, Business, or related field preferred.
5+ years of hands-on experience managing paid search and shopping campaigns in a DTC or ecommerce environment.
Proven experience with Google Ads and Microsoft Ads, including Search and Shopping.
Hands-on experience managing Google Merchant Center and Microsoft Merchant Center product feeds.
Experience in apparel, lifestyle, multi-brand, multi-gender brands is a strong plus.
Strong analytical skills with the ability to translate data into actionable insights.
Proficiency in Google Ads, Microsoft Ads, Merchant Center platforms, and Google Analytics (GA4 preferred).
Strong understanding of DTC performance metrics including ROAS, CAC, CPA, and revenue.
High attention to detail with strong organizational and time management skills.
Effective communicator with the ability to collaborate cross-functionally.

Benefits

Medical, Dental, and Vision coverage.
401(k) + company-paid life insurance.
Paid Time Off (PTO) + company holidays.
Commuter benefits.
Hybrid/flexible schedule.
Family-oriented culture.
Responsibility & Sustainability across economic, social, and environmental impact.

Oved Group

The Oved Group is privately held group of companies managed by the original founders and includes both apparel and real estate companies.Oved Realty is a dedicated retail partner, owning over 8 million square feet and managing over 1.1 million square feet of Class A and B commercial Real Estate across the country. Oved Apparel is dedicated to great apparel. The company has partnered with internationally recognized designers to develop global brands including PRPS, Akademiks, and Company 81. PRPS is one of the most prestigious global men’s denim brands. A partnerships with PVH has driven sales in the young men’s denim category. Five Star, the children's division of Oved Apparel, led by Albert Pardo, is focused on children’s apparel with licensed partners including VF, True Religion and Hudson Jeans. The company believes in great brands, on-trend design, strategic sourcing and retail partnership.

Founded in 1981

New York, New York, USA

332 employees (111 in marketing)

www.o5group.com