Paid Search & Media Manager at Motava | USA | $20/hr – $45/hr

Motava

Paid Search & Media Manager

USA (Remote)

$20/hr – $45/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own SEM/PPC strategy and optimization for diverse clients, turning audits, roadmaps, and analytics into measurable acquisition gains.

Lead the search strategy across Google Ads and other networks, aligning with ABM goals and client KPIs.
Quantify initiatives, track costs vs. acquisition targets, and present data-driven roadmaps and audits.
Drive execution with ad copy, landing-page tweaks, targeting, and audience segmentation across channels.

Job Description

Responsibilities

Create digital and paid strategy with other team members
Assist with or create audits of existing SEM / ABM / PPC / Paid Social accounts
Create roadmaps of strategic initiatives & optimization efforts
Perform keyword research
Perform competitive analyses
Assist with or create PPC campaigns on Google Ads
Assist with or create PPC campaigns on other networks (Bing, social & so on)
Experience with ABM marketing solutions
Calculate & track acquisition goals vs. costs
Generate & analyze analytics / reporting data

Requirements

Minimum 3 years of experience in SEM/PPC
Bachelor’s degree
Intermediate to expert level proficiency with Google Ads, including certification
In-depth experience with other channel ad managers: Bing, DV360, LinkedIn Ad Manager, Facebook/YouTube Ad Manager, Twitter Ads, etc.
Intermediate to expert level proficiency with Google Analytics
Strong Microsoft Excel skills
Experience with ABM (e.g. Demandbase, Terminus, Triblio)
Experience with lead intelligence tools (e.g. ZoomInfo, Bombora)
Experience with CRMs (e.g. Salesforce) and marketing automation tools (e.g. Pardot, HubSpot)
Experience with working with large data sets

Preferred

5 years or more of experience in SEM/PPC Desired
Experience with ABM (e.g. Demandbase, Terminus, Triblio)
Experience with lead intelligence tools (e.g. ZoomInfo, Bombora)
Experience with CRMs (e.g. Salesforce) and marketing automation tools (e.g. Pardot, HubSpot)

Benefits

We have flexible work hours. You may work remotely at your leisure.

Motava

Motava specializes in website creation + digital marketing.- Web Design - our custom designs reflect your company's specialties, strategized through a rigorous discovery process.- Web Development - you name it, we can build it.- Website Optimization - comprehensive website management + digital marketing campaigns.- Content Creation / Content Strategy - what does your online voice sound like? Our content strategy + content marketing will help increase engagement and conversions.- SEM/PPC/SMM Management - AdWords, Bing, Facebook, Twitter marketing and beyond.- Managed IT - for information on our Managed IT Services please refer to https://www.linkedin.com/company/ongoingit

Founded in 2009

San Francisco, California, USA

14 employees (2 in marketing)

www.motava.com