Responsibilities

• Serve as the primary point of contact between internal stakeholders and the agency partner, ensuring the PPC program stays aligned to business goals and priorities.
• Interpret business objectives, growth targets, and marketing strategies, translating them into clear, actionable direction for the agency.
• Contribute to the paid search roadmap, setting priorities, defining testing agendas, and ensuring the agency executes against the right strategies at the right time.
• Partner with the agency to achieve performance targets, timelines, and quality standards, reviewing and providing feedback on campaign strategy, structure, ad copy, and landing page recommendations.
• Leverage hands-on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization.
• Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with partners on when and how to adopt them.
• Analyze campaign performance data and synthesize insights for internal stakeholders, translating PPC metrics into clear business implications and recommendations.
• Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated.
• Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation.
• Lead project management for key PPC initiatives, defining timelines, aligning stakeholders, tracking milestones, and ensuring on-time delivery.

Requirements

• 3–4 years of hands-on PPC experience, with a focus on Google Ads, Microsoft Ads, and other search platforms.
• Strong analytical skills with experience interpreting campaign data to inform strategy (Google Ads, SA360, Adobe Analytics, or similar).
• Solid working knowledge of bid management, keyword strategy, ad copy best practices, quality score optimization, and A/B testing.
• Familiarity with AI-powered advertising tools and a willingness to adopt emerging technologies to drive efficiency and performance.
• Strong project management skills with the ability to juggle multiple workstreams, align stakeholders, and keep initiatives on track.
• Excellent communication skills, able to distill complex PPC concepts for non-technical stakeholders and provide clear direction to agency partners.
• Comfortable operating in an ambiguous, fast-paced environment where priorities can shift and strong judgment is required.
• Collaborative and proactive team player who takes ownership and drives results.
• Bachelor Degree in Marketing

Preferred

• Experience managing enterprise-scale paid search programs.
• Prior experience working directly with external marketing agencies.
• Experience translating business goals into measurable PPC performance.