Paid Search Manager (Hybrid position in NY Metro area)

Responsibilities

• Work with agency to develop strategy and execute Paid Search (Brand and Non-Brand) efforts, ensuring highest volume of sales return for both Google and Bing.
• In partnership with the agency create budgets and forecast for paid search programs, develop program plans and goals, execute, measure, and provide regular reporting and insights on campaign performance.
• Partner with buying and merchandising team to translate the seasonal product strategy into paid search program to support the product assortment.
• Manage third party partners on planning and execution of paid search campaigns and product feeds, ensuring programs are optimized, ROAS, ROI, and new to file targets are met.
• Forecast paid search goals (traffic, revenue, new/existing customer acquisition, efficiency, etc.) on the monthly & yearly cadence.
• Create roadmap to drive online and offline traffic including both new and existing customers through Paid Search, Product Listing Ads, PMAX and other search marketing programs. Analyze program success and optimize performance.
• Develop testing roadmap, identifying new opportunities to drive performance and achieve business goals. Create innovative testing roadmap inclusive of both structural changes and additional budget opportunities.
• Develop prospecting plans to drive new to file customers, reporting on success including cost to acquire a new customer by program.
• Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support the channel programs.
• Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities.