Paid Search Jr. Analyst

Los Angeles, CA (On-site)

$70K/yr – $72K/yrIntern/New Grad1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid search execution for coupon and trademark bidding, then scale it with cross-team collaboration and rigorous reporting.

  • Campaign ownership: build and optimize TM+ and coupon campaigns for revenue and profit impact.
  • Reporting and analysis: maintain dashboards and translate CTR, CPC, ROAS, and share metrics into actions.
  • Compliance and cross-team collaboration: align with advertiser guidelines and work with Partnerships to lift performance.

Job Description

Responsibilities

  • You’ll work closely with senior team members to launch, manage, optimize, and scale paid search campaigns for major advertisers, focusing on coupon and trademark bidding strategies that drive revenue and profit growth.
  • Support campaign builds, QA, and ongoing optimizations across TM+ and coupon-focused accounts
  • Partner with internal teams (Partnerships) to improve campaign performance
  • Help maintain reporting dashboards and contribute to weekly/monthly performance summaries
  • Analyze performance metrics such as CTR, CPC, ROAS, and impression share
  • Ensure campaigns align with advertiser guidelines and compliance requirements

Requirements

  • Bachelor’s degree and/or equivalent experience.
  • 1–2 years of experience in digital marketing, paid search, or a related field (internships count!)
  • Strong analytical mindset with comfort working in Excel/Google Sheets
  • High attention to detail and ability to manage multiple tasks simultaneously
  • Interest in performance marketing, online commerce, and/or affiliate/coupon space
  • Ability to learn quickly and thrive in a fast-paced environment
  • Strong communication skills and willingness to collaborate

Preferred

  • Exposure to Google Ads, Microsoft Ads, or SA360
  • Experience working with large datasets or reporting tools
  • Knowledge of affiliate marketing or coupon/trademark paid search strategies

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
  • short term and long term disability
  • health savings and flexible spending accounts
  • family care benefits
  • a generous 401K savings plan with a company match program
  • 10-12 paid holidays annually
  • generous paid parental leave (birthing and non-birthing parents)
  • voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage
  • life and disability insurance
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
12

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