Paid Search Jr. Analyst at Dotdash Meredith | Los Angeles, CA | $70K/yr – $72K/yr

Paid Search Jr. Analyst

Los Angeles, CA (On-site)

$70K/yr – $72K/yrIntern/New Grad1+ years expFull time

Posted 2 months ago

Job Summary

Own paid search for coupon and trademark bidding, driving CTR, CPC, and ROAS while building dashboards and collaborating with Partnerships to stay compliant.

Growth ownership: Launch, optimize, and scale paid search for major advertisers with coupon/trademark focus.
Operations and analytics: Build campaigns, QA, optimizations, and reporting dashboards to track performance.
Collaboration and compliance: Align with Partnerships and advertiser guidelines to sustain results.

Job Description

Launch, manage, optimize, and scale paid search campaigns for major advertisers focusing on coupon and trademark bidding strategies
Support campaign builds, QA, and ongoing optimizations across TM+ and coupon-focused accounts
Partner with internal teams (Partnerships) to improve campaign performance
Help maintain reporting dashboards and contribute to weekly/monthly performance summaries
Analyze performance metrics such as CTR, CPC, ROAS, and impression share
Ensure campaigns align with advertiser guidelines and compliance requirements

Bachelor’s degree and/or equivalent experience
1–2 years of experience in digital marketing, paid search, or a related field (internships count)
Strong analytical mindset with comfort working in Excel/Google Sheets
High attention to detail and ability to manage multiple tasks simultaneously
Interest in performance marketing, online commerce, and/or affiliate/coupon space
Ability to learn quickly and thrive in a fast-paced environment
Strong communication skills

Exposure to Google Ads, Microsoft Ads, or SA360
Experience working with large datasets or reporting tools
Knowledge of affiliate marketing or coupon/trademark paid search strategies

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
401K savings plan with a company match
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage
life and disability insurance

Dotdash Meredith

3.7 Glassdoor

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

Founded in 2021

New York, New York, USA

1.5K employees (678 in marketing)

www.dotdashmeredith.com

68% recommend to a friend

60% CEO approval