Paid Search Director

Responsibilities

• Own paid search strategy across assigned clients and ensure alignment with broader business and media objectives.
• Develop and oversee strategies across Google, Microsoft/Bing, Search, Performance Max, Demand Gen, audience targeting, bidding, and testing.
• Develop distinct strategies for DTC and HCP audiences.
• Oversee budgets, performance, optimization, and measurement across multiple accounts.
• Analyze KPIs including CTR, CPC, CPA, ROAS, CVR, and other client-specific metrics to develop actionable recommendations.
• Partner with Analytics to ensure accurate tracking, conversion events, attribution, and reporting.
• Identify opportunities for growth, innovation, and improved performance.
• Stay current on AI, automation, platform innovation, and emerging search behaviors.
• Serve as a senior strategic advisor and trusted paid search lead for clients.
• Lead client presentations, QBRs, performance reviews, and strategic recommendations.

Requirements

• 7+ years of paid search experience , preferably in an advertising, media, or healthcare agency.
• Pharmaceutical/healthcare advertising experience required.
• Deep expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and Demand Gen.
• Experience managing multi-million-dollar budgets across multiple clients.
• Strong understanding of DTC and HCP audiences and pharmaceutical marketing requirements.
• Experience with GTM, conversion tracking, UTM structures, and Google Analytics/GA4.
• Excellent analytical, strategic, presentation, and client communication skills.
• Proven ability to mentor and lead team members.
• Strong organizational and problem-solving skills.
• Pasion for emerging search technologies, AI, automation, and industry trends.