Responsibilities

• Lead strategy and execution across Google Ads (Search, Shopping, Performance Max, YouTube)
• Manage and optimize Local Services Ads (LSA) campaigns for lead generation clients
• Develop full-funnel strategies across eCommerce (DTC + enterprise) and lead generation accounts
• Analyze performance data to identify opportunities for scaling revenue and improving efficiency
• Oversee and optimize product feed–driven campaigns (Shopping, PMax)
• Provide strategic input on landing page optimization and conversion rate improvements (CRO)
• Leverage Google Analytics (GA4) for performance insights, attribution, and user behavior analysis
• Lead forecasting, KPI development, and performance planning
• Leverage third-party reporting and attribution platforms (including call tracking, CRM, and lead management systems) to ensure accurate performance measurement and deliver comprehensive, actionable client reporting
• Attend and contribute to weekly and monthly client calls, presenting insights, performance updates, and strategic recommendations

Preferred

• Experience with Meta Ads (Facebook/Instagram)
• Background in legal marketing / law firm lead generation
• Experience with multi-location or service-based businesses
• Exposure to multi-channel attribution models
• Experience collaborating with SEO or AEO/GEO teams
• Familiarity with Shopify and eCommerce ecosystems

Requirements

• 10+ years of experience in Paid Search with deep expertise in Google Ads
• Proven experience managing Local Services Ads (LSA) campaigns
• Extensive experience across both eCommerce and lead generation environments
• Strong proficiency in Google Analytics (GA4)
• Demonstrated experience managing and optimizing product feeds
• Proven ability to scale campaigns while maintaining efficiency targets (ROAS, CPA, CAC)
• Experience integrating and analyzing data across third-party attribution, call tracking, and CRM platforms
• Experience operating in high-performance, data-driven environments
• Strong understanding of AI, automation, and evolving search landscapes
• Excellent communication skills with the ability to present insights to client stakeholders and leadership teams
• Ability to work independently and manage priorities in a remote, fast-paced environment

Benefits

• Fully remote and flexible working arrangement
• Opportunity to expand scope and responsibility over time
• Exposure to a mix of enterprise and high-growth brands