Responsibilities

• Receive comprehensive training in paid search strategies, tools, and best practices during a structured 3-6 month training program.
• Assist in planning and executing paid search campaigns under the guidance of senior team members, with a focus on learning and developing core skills.
• Collaborate with account managers to support strategy discussions and gain insights into campaign objectives and performance improvement opportunities.
• Help maintain performance standards on assigned accounts by monitoring key metrics and learning optimization techniques.
• Assist in tracking budgets, monitoring conversion data, and assessing traffic quality.
• Observe and analyze basic campaign performance metrics (e.g., CTR, conversion rate, ROAS) to identify patterns and opportunities for optimization.
• Participate in testing products and strategies to understand their impact on campaign performance.
• Support the preparation of regular reports and learn to communicate key findings effectively.
• Stay curious and proactive in learning about industry trends, best practices, and tools to help keep strategies competitive and innovative.

Requirements

• 0-1 year of experience with paid search campaign management
• Experience and strong understanding of PPC advertising
• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.
• Understand paid media advertising budget management and effective, data-driven ad spend.
• Ability to analyze data sets and identify trends based on industry KPIs.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred

• Agency experience
• Experience in automotive, legal and/or medical verticals
• Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience
• Google Certifications (Google Analytics, Google Ads)