Paid Search Analyst at Punch List Digital | USA

Punch List Digital

Paid Search Analyst

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive lead-focused paid search and social campaigns for home services, with data-driven optimization and client-facing reporting.

Own end-to-end paid search and social programs for home services to generate leads.
Must-have: 1+ year in paid search and social campaigns, local/service-focused.
Standout: GA4, GTM, and GSC audits with data-driven optimization.

Job Description

Responsibilities

Develop, execute, and optimize paid search campaigns on Google Ads and Bing Ads, tailored specifically for the home services sector.
Create and manage targeted paid social media campaigns on platforms such as Facebook and Instagram, emphasizing local lead generation.
Utilize multivariate testing (A/B) and data analysis to continuously improve campaign performance.
Define campaign goals and monitor key performance metrics, including cost per lead (CPL) and lead-to-booking conversion rates.
Analyze campaign data to provide actionable insights and data-driven recommendations.
Produce detailed performance reports, highlighting critical metrics for home services businesses.
Present insights and strategic recommendations to both internal teams and clients on a bi-weekly to monthly basis.
Oversee daily and monthly campaign budgets to ensure optimal ROI while maintaining budget adherence.
Work closely with content strategists, designers, and client success teams to create cohesive marketing strategies.
Develop innovative advertising strategies and identify areas for efficiency improvement within campaigns.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field.
Minimum of 1 year of direct experience in digital marketing with a focus on paid search and social media campaigns, preferably within local or service-based businesses.
Proficient in managing Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
Strong data analysis capabilities, with the ability to derive actionable insights from campaign performance metrics.
Experience with digital marketing tools including GA4, GTM, and GSC is a plus.
Familiarity with SEO and DNI principles.
Strategic Thinking: Ability to design and implement campaigns that align with broader business objectives.
Effective Communication: Excellent written and verbal skills to articulate insights and recommendations clearly.
Multi-tasking and Adaptability: Proven ability to manage multiple campaigns in a fast-paced, dynamic environment.
Collaborative Spirit: Experience working with cross-functional teams to deliver integrated marketing solutions.

Preferred

Experience with local or service-based business campaigns
DNI principles familiarity

Benefits

Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space.
Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.
Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.

Punch List Digital

Punch List Digital specializes in forging consistent and measurable digital marketing results for HVAC and home service businesses seeking that competitive edge. Whether your business is looking to optimize your website for organic search or launch a targeted paid media assault, Punch List Digital is your dedicated partner in the fight to win online. As a market leader in SEO, PLD can create high-quality content at scale through our marketing automation technology. Through our transparent platform, partners have content, keywords, and Local SEO data at their fingertips, so they can always feel confident in their online visibility.

Founded in 2024

9 employees (2 in marketing)

punchlistdigital.com