Paid Search Analyst

Responsibilities

• Drive results by analyzing and optimizing paid accounts across a multitude of platforms . Execute across Google Ads, Microsoft Ads, programmatic display, and remarketing. Conduct profitability analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and drive profitable expansion for accounts in an environment that is not budget constrained.
• Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
• Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
• Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.

Requirements

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role
• 1-2 years of experience in paid media execution and digital analytics
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Track record of meeting and exceeding performance targets

Preferred

• Openness to feedback and collaboration
• Strong communication skills
• Alignment with Pillar4's culture
• Act with focus
• Get after it
• Grow without limits
• Build the team
• Obsess Over Customers
• Commit to Service
• Entrepreneurial spirit

Benefits

• health insurance
• 401k
• a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.