Responsibilities

• Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability.
• Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets.
• Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition.
• Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones.
• Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights.
• Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders.
• Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners.
• Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure.
• Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure
• Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy.

Requirements

• 5-7 years of hands-on experience managing Search Ads campaigns at scale, with demonstrated accountability for large paid media budgets.
• Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns.
• High data proficiency: strong analytical mindset with the ability to move from raw performance data to actionable insight quickly and independently.
• Proven ability to scale customer acquisition efficiently while improving CAC and CVR.
• Strong understanding of conversion optimization, attribution, and performance analytics.
• Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager.
• Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) and demonstrated use of these tools to improve workflow, reporting, or analysis.
• Experience with Amplitude, Contentsquare, Tableau, and/or Asana
• Ability to independently own and operate a performance marketing channel with minimal oversight.
• Comfortable operating in a fast-paced, highly iterative environment.

Preferred

• Experience in subscription-based businesses.
• Experience in healthcare, wellness, or other regulated industries.

Benefits

• Benefits & Perks: Competitive compensation and equity package (RSUs) Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k) ‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program Flexible paid time off and holiday policy Paid parental leave (birthing and non-birthing parents) Employee donation matching program ‍ Culture Committee and employee resource groups for virtual and in-person connectivity ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount