Paid & Organic Social Marketing Specialist

Lowell, MA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid and organic social strategy and execution for a fast‑moving social marketing practice, with hands‑on ownership of full‑funnel campaigns.

  • Own planning, testing, and optimization of cross‑client paid social programs.
  • Must-have: 2–3+ years of hands‑on paid social experience and strong analytical skills.
  • Standout: Ability to integrate organic content, paid media, and cross‑channel insights across LinkedIn, Facebook, and Instagram.

Job Description

Responsibilities

  • Manage day‑to‑day paid social initiatives across multiple clients, including campaign planning, setup, budgeting, testing, and optimization.
  • Conduct audience research, competitive analysis, industry discovery, and provide strategic recommendations.
  • Collaborate directly with client stakeholders, including marketing managers, account teams, and agency partners.
  • Oversee budget tracking, bid strategies, tracking code QA, targeting and segmentation, and review/edit ad creative and copy.
  • Produce detailed reporting, performance analyses, and actionable insights.
  • Develop holistic cross‑channel social strategies that align with client goals.
  • Develop and execute organic social content strategies that drive engagement, reach, and audience growth across major platforms (LinkedIn, Facebook, Instagram—plus others as applicable).
  • Plan, publish, and schedule content using social media management tools.
  • Create or collaborate on content assets, including social copy, captions, graphics, and short‑form video.
  • Monitor social channels for trends, opportunities, brand mentions, and engagement.

Requirements

  • 2–3+ years of hands‑on experience with paid social media platforms; organic social experience strongly preferred.
  • Strong writing, editing, and proofing skills for ad copy, social content, and client deliverables.
  • Excellent communication and interpersonal skills.
  • Proven ability to think strategically and execute flawlessly.
  • Ability to manage large budgets across multiple social platforms.
  • Strong analytical skills and comfort working with in‑platform and backend client data.
  • Proactive and curious mindset with interest in testing new tools, technologies, and content formats.
  • Ability to multitask, prioritize, and meet deadlines in a fast‑paced environment.
  • Entrepreneurial, self‑driven, and collaborative attitude.
  • Experience with additional paid channels beyond LinkedIn and Meta is a plus.
Charles River Interactive, Inc. logo

Charles River Interactive, Inc.

Data-Driven. Collaborative. Innovative.We create holistic, comprehensive digital strategies that help you achieve the business goals you want and need. CRI is a leading digital marketing agency, specializing in working across multiple verticals, with brands of all sizes, providing years of expertise in overall strategy, digital marketing, social media, SEO and web analytics. CRI differentiates itself by its highly consultative approach and ability to target qualified, niche audiences effectively via data-driven strategies. Our teams embrace data as a means of proving the value of every engagement and strive to exceed our client’s goals with a full-funnel, holistic and analytical approach to digital marketing.

Founded in 2005
Lowell, Massachusetts, USA
26 employees (13 in marketing)

Traffic Signals

Monthly Visitors
748
Traffic Source Mix
Search
32.1%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
1.9%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
13 (50% of company)