Single Throw Marketing

Paid Media/PPC Manager

New Jersey, USA (On-site)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and lead paid media programs across Google Ads and Meta, driving engagement, conversions, and measurable business outcomes while building and mentoring a high-performing team.

  • Oversee strategy and optimization across multiple client accounts
  • Partner with content, creative, data, and client success teams to deliver integrated strategies
  • Translate data into actionable recommendations for senior stakeholders

Job Description

Responsibilities

  • Develop and oversee paid media campaigns across Google Ads and Meta that align with client goals and drive meaningful engagement, conversions, and results.
  • Remain hands-on in campaign strategy, account reviews, optimization, testing, troubleshooting, and strategic decision-making.
  • Manage and oversee accounts ranging from smaller local budgets to large, enterprise-level paid media programs, adapting strategy based on account size, complexity, and business objectives.
  • Develop campaign strategies for service-based and lead-generation businesses, including campaigns where conversions may include phone calls, form submissions, appointments, consultations, or qualified leads.
  • Conduct and oversee keyword research, audience targeting, competitive analysis, and bid management.
  • Continuously optimize campaign structure, ad messaging, targeting, budgets, and bidding strategies based on performance data.
  • Analyze campaign and business data to identify opportunities, risks, and performance issues and drive measurable improvements.
  • Demonstrate a strong understanding of conversion tracking, attribution, KPIs, and campaign measurement.
  • Monitor metrics including conversion rates, cost per acquisition, cost per qualified lead, ROAS, store visits, and other client-specific KPIs.
  • Ensure the team is accurately measuring campaign performance and connecting media results to meaningful business outcomes.

Requirements

  • 5-7 years of hands-on experience managing paid media campaigns, with strong Google Ads experience.
  • 3+ years of direct people-management experience, managing paid media professionals.
  • Experience managing enterprise-level and smaller accounts, including significant paid media budgets.
  • Experience with service-based businesses and lead-generation campaigns
  • Strong understanding of Google Ads and Meta Ads, including campaign structure, keyword strategy, audience targeting, bidding, optimization, and budget management.
  • Strong analytical and data skills with experience using Google Analytics and reporting platforms.
  • Strong understanding of conversion tracking, attribution, lead quality, and campaign measurement.
  • Demonstrated ability to connect paid media performance to qualified leads, revenue, and broader business objectives.
  • Proven experience building or improving departmental processes, workflows, QA standards, and operational systems.
  • Strong agency experience and an understanding of managing multiple clients, priorities, budgets, and deadlines.

Single Throw Marketing

4.0 Glassdoor

Founded in 2001, Single Throw was “born digital” and has been a pacesetter in the digital marketing space ever since.We are a full-service digital marketing company that has constantly increased the market share, visibility and revenue for 100’s of regional, national and global brands. Companies that can choose anyone, choose Single Throw Digital Marketing.While traditional agencies scramble to diversify their portfolios and struggle to understand and adapt to a digital consumer, Single Throw has known nothing but a digital consumer since opening our doors nearly two decades ago. Simply put, we possess an astoundingly predictable track record for providing Internet marketing services that help businesses predictably succeed in the most fiercely competitive digital markets.Our key differentiation is our focus on outcome; on recording, measuring and reporting on intent-based data, buyer behavior and multi-channel analysis of the digital buyer’s journey. It is in Single Throw’s innate ability to see through the lens of your digital buyer that allows us to adapt, correct, enhance and accelerate beyond the very same average digital outcomes that you came here today to finally eliminate.When you choose us, our main focus becomes persuading those with intent to choose you.That's the stuff that makes your digital marketing go beyond average!

Founded in 2001
Englishtown, New Jersey, USA
31 employees (16 in marketing)
www.singlethrow.com
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($90K) is 17% below the median base salary for Senior Paid Media Manager roles in the United States ($108K).

Senior Paid Media Manager median pay in the United States

$108K/yr

Most pay falls between $99K and $139K. Based on 43 salaries.

See all Senior Paid Media Manager salariesSee more Senior Paid Media Manager jobs
See all Single Throw Marketing salaries

Marketing Team

Marketing Team Size
14 (45% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
29.9%
Direct
30.7%
Referral
8.9%
Social
8.1%
Paid
6.7%

Headcount Trend

Current headcount: ~31

Paid Media/PPC Manager

Single Throw Marketing · New Jersey, USA · On-site