Responsibilities

• Develop, manage, and optimize paid media campaigns across multiple advertising platforms (Google, Bing, Meta, Local Service Ads (LSA), OTT, Yelp, & Email Marketing) ensuring alignment with client objectives and Key Performance Indicators (KPIs)
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend and achievement of performance goals
• Conduct competitive analysis and market research to identify growth opportunities and develop strategies that strengthen clients’ market position
• Recommend and support landing page optimization initiatives to improve user experience, conversion rates, and overall campaign performance
• Stay current on industry trends, platform updates, emerging technologies, and best practices to continuously enhance paid media strategy and execution
• Analyze campaign performance data and deliver actionable insights, strategic recommendations, and performance improvement plans to clients and internal stakeholders
• Identify optimization opportunities through ongoing analysis and implement data-driven strategies to maximize campaign effectiveness and ROI
• Communicate campaign performance, trends, and optimization initiatives clearly and effectively to internal teams, C-Suite executives, and private equity stakeholders
• Serve as a trusted strategic advisor to clients, providing thought leadership and consultative guidance on paid media and digital marketing initiatives
• Travel quarterly to participate in client-facing business reviews, presenting performance results, strategic recommendations, and growth opportunities to executive stakeholders

Requirements

• 5+ years of paid media experience with a proven track record of developing, managing, and optimizing successful digital ad campaigns management within a marketing agency environment
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, Local Service Ads (LSA), and other digital advertising platforms
• Familiarity with A/B and multivariate testing to optimize campaign performance
• Experience presenting paid media performance, strategic recommendations, and business insights to clients, C-suite executives, private equity stakeholders, and senior leadership teams
• Understanding of LLMs, AI-driven search experiences, automation tools, and the evolving impact of AI on digital marketing and paid media strategy
• Strong analytical and problem-solving skills, with experience using performance data, testing methodologies, and reporting tools to drive optimization and business results
• Advanced proficiency in Microsoft Excel and other analytics and reporting platforms
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities and stakeholder relationships effectively
• Strategic, results-oriented mindset with the ability to identify opportunities, solve complex challenges, and implement data-driven solutions
• Demonstrated ability to thrive in a fast-paced environment while maintaining a high level of accuracy, accountability, and attention to detail
• Self-motivated and collaborative, with the ability to work independently and contribute to a high-performing team culture
• Willingness and ability to travel quarterly for on-site client business reviews, executive presentations, strategic planning sessions, and other company-related meeting

Preferred

• Bachelor’s degree in Marketing, Advertising, Business, Communications or a related field
• Home services marketing experience, with a demonstrated understanding of lead generation strategies, local market dynamics, and customer acquisition within the industry
• Previous leadership experience including mentoring team members and supporting professional development initiatives
• Experience designing and implementing training programs, onboarding processes, and best-practice documentation

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year