Responsibilities

• Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
• Execute in-house ad-hoc social and search media investments and strategies. 5%
• Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 25%
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
• Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%

Requirements

• Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
• 5+ years of media planning experience.
• Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager. While this role lends itself to strategic work, being fluent in media planning and execution is necessary.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
• Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
• Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
• Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.
• Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
• Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.

Preferred

• Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.

Benefits

• ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits.