Responsibilities

• Gathers, synthesizes, and applies digital and traditional media insights to form strategies
• Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels; channels include content, display, search, social media, print, Out of Home, terrestrial and digital audio, and linear and digital video
• Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
• Ensures alignment of digital media and messaging across all channels
• Develops success metrics, and tracks performance against goals and budget
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
• Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
• Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
• Provides guidance to junior strategists on occasion

Requirements

• Bachelor's degree in Marketing or related field
• Three (3) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media

Preferred

• Experience executing out of home, print, radio, and television campaigns
• Experience in the oversight and management of media campaigns across several channels
• Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
• Experience in paid media acquisition/growth campaigns
• Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
• Ability to effectively communicate both technical and non-technical information internally and externally teams
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under moderate guidance