Paid Media Strategist (PPC/SEM) at Clix | St. Louis, MO

Clix

Paid Media Strategist (PPC/SEM)

St. Louis, MO (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid search strategy and execution for diverse clients as a PPC/SEM Strategist, focused on maximizing ROAS.

Must-have: 3–5 years of PPC/SEM experience and Google Ads expertise.
Standout: Strong analytics to translate data into actionable optimizations.
Standout: Experience managing campaigns across varied clients and industries.

Job Description

Responsibilities

Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
Conduct A/B testing and implement data-driven decisions to improve campaign performance.
Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.

Requirements

Bachelor's degree in marketing, advertising, or a related field (preferred)
3-5 years of experience as a PPC/SEM Strategist (or equivalent)
Proven experience managing Google Ads campaigns for diverse clients
Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager
Excellent knowledge of keyword research tools, competitor analysis, and industry trends
Solid understanding of search engine marketing principles and best practices
Exceptional attention to detail and ability to manage multiple projects simultaneously
Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members

Benefits

competitive salary
full range of benefits
matching 401(k)
paid time off (PTO)
an all-around exciting working environment

Clix

The Clix Group is the top-ranked Digital Marketing Agency based in St. Louis. We’ve been providing industry-leading results for our clients for over 20 years, getting them into the top spots on Google and helping them find the RIGHT web visitors at the RIGHT time – and converting them into customers.The Clix Group takes a creative customized approach to each client project.Firstly, we value what our clients know. This pertains to their business, but it also pertains to our business. In order for us to market your business online, we need to understand your service. In the same manner, we expect our clients to take time to understand our service and what we’re trying to accomplish. Secondly, we value collaboration. There is not a day that goes by at Clix that our team members aren’t working with a client. Whether it’s phone calls, email exchanges, or in-person meetings, we take time to consult with or update our clients on a regular basis. Furthermore, we aren’t afraid to say “no.” Our approach to client relationship management is firmly rooted in transparency. If we have a suggestion that we believe can better our efforts, your business, and anything else related, we’ll voice our opinion. Finally, we value our ability to adapt. Working with a dynamic group that does not fence in their clients with tiered packages or hidden fees is a must, especially when the industry itself is at the mercy of Google, Bing, and Yahoo. We pivot on a dime. Education, collaboration, and adaptation fuel our inbound marketing campaigns, and we know that when our clients buy into our holistic approach, we’re no longer just vendors to them but true online marketing partners.

Founded in 2001

St Louis, Missouri, USA

27 employees (12 in marketing)

clix.co