Responsibilities

• Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.
• Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
• Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness.
• Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion.

Requirements

• 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy.
• Experience with additional paid media platforms such as Meta Ads is a plus.
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
• Strong communication skills and bias to action.
• Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks.
• Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.
• Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve.
• Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.

Preferred

• Experience with additional paid media platforms such as Meta Ads is a plus.
• Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.