Senior Director of Digital Media
United States Bowling Congress
USA (Remote)
In-houseFull-timeSenior level12+ years exp.
22 hrs ago
Paid Media Strategist
Cleveland, OH (Remote)
Salary Not AvailableMid Level3+ years expPart time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid search engine for local services, driving structured, high-ROI campaigns across Google Ads formats and local ads while ensuring clean tracking, timely reporting, and independent execution in a remote MCC setting.
- Campaign operations: set up, optimize, test RSA copy, and QA conversion tracking.
- Performance discipline: monthly reporting and actionable insights across Search, LSA, and PMax.
- Platform mastery: budget pacing, keyword strategy, negative keyword management, and cross-account coordination.
Job Description
Responsibilities
- manage campaign setup, ongoing optimization, and performance reporting across Search, LSA, and PMax.
- monitor budget pacing.
- refining keyword and match type strategy.
- managing negative keyword lists.
- creating and testing RSA ad copy.
- conducting conversion tracking QA.
- support monthly reporting and provide clear, actionable performance insights.
- comfortable executing inside a structured system with minimal oversight.
Requirements
- 3+ years managing Google Ads campaigns; home services or local services experience strongly preferred
- Google Ads certification required
- Hands-on experience with Google Local Services Ads (LSA) - profile setup, lead management, and optimization
- Proficient in Google Tag Manager and GA4
- Conversion tracking experience with CallRail and/or ServiceTitan DNI
- Experience working inside an MCC structure across multiple client accounts
- Solid understanding of match types, bid strategies, negative keyword management, and Quality Score
- Communicates clearly in writing and delivers without follow-up
- Comfortable working independently in a remote environment and meeting deadlines reliably
Preferred
- Familiarity with Agency Analytics or similar reporting platforms is a plus
Iron Built Media
Iron Built Media is a premium digital marketing agency built exclusively for home services contractors - HVAC, plumbing, roofing, electrical, garage door, and locksmith.We don't work with everyone. We work with those who are serious about growth and want a true partner - not an agency that hands them off to a junior rep and disappears after the close.When you partner with Iron Built Media, you work directly with the founders. Two operators who have managed over $1.5B in ad spend, overseen marketing outcomes for the home services industry, and have sat on both sides of the table - as agency practitioners and as clients who expected more and didn't get it. We know what elite execution looks like, and we know what it costs when it's missing.We provide full-funnel paid media, SEO, and growth strategy - and we protect your market. If you're a roofing company in Denver, we don't take on another roofing company in Denver. Your market is yours, period.No sales team. No client success handoffs. No account managers running playbooks. Just two industry experts who are completely invested in your business performing at the highest level.Iron Built Media. Built for the trades. Built to dominate.
