Paid Media Strategist, iLawyer Marketing

Responsibilities

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks
• Monitor the pacing of paid media campaigns to ensure no under or over delivery
• Report performance metrics to stakeholders, including strategy recommendations to improve performance
• Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Conduct keyword research and ad copy development to support campaign objectives
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and additional job duties as assigned by management

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry
• Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
• Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills

Benefits

• We\'ve got you covered: iLawyerMarketing is proud to offer a variety of benefits to support employees and their families, including: - Performance based bonuses to reward excellence - Medical, Dental, Vision, and Life Insurance - 401(k) matching to help you plan for your future - 6 weeks of paid parental leave for new parents - $2000 annual tuition reimbursement for continued education - Monthly data stipend to support your remote work environment - Paid Vacation and sick time off for work-life balance - 11 paid holidays to enjoy throughout the year - Paid days for a You to rest and recharge - Paid birthday holiday to celebrate your special day - Comprehensive Employee Assistance Program for personal support - Leadership and career advancement opportunities - Anniversary rewards to celebrate milestones