Paid Media Strategist - Growth & Acquisition

Responsibilities

• Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats
• Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates
• Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets
• Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data
• Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations

Requirements

• Bachelor’s Degree in Marketing, Business, or a related quantitative field
• 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale
• Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking
• Visa sponsorship not available for this role

Preferred

• Master of Business Administration (MBA)
• Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.