Responsibilities - Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey - Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel - Connect media strategy to broader marketing and business objectives - Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks - Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.) - Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance - Collaborate closely with creative and account teams to bring campaigns to life - Lead client conversations, translating paid media complexity into clear, actionable recommendations - Proactively flag opportunities, risks, and trends before anyone asks - Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix - Help clients connect the dots across every touchpoint, not just optimize the dials within one channel Requirements - Bachelor's degree - 5–8 years of experience in paid media, with a focus on B2B campaigns - Agency experience managing multiple clients and complex priorities - Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs - Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus - Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel - Experience with Google Analytics, Google Tag Manager, or Looker Studio are a plus - Comfortable working both strategically and tactically; willing to dive into platform details when needed - Strong written and verbal communication skills - Strong project management skills and exceptional attention to detail Nice-to-Have - ABM experience - Programmatic experience - Looker Studio experience - Google Analytics and Google Tag Manager experience Benefits - Competitive Compensation Package including Bonus & Incentive Opportunities, (Base Salary Range for this Role: $85k-$135k) - Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts - 401k Retirement Plan with Company Match - Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's - FlexTime - Hybrid work schedule - Convenient Midtown Office Location - Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues