Paid Media Specialist

Responsibilities

• - Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms. - Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards. - Monitor performance and pacing continuously, making proactive adjustments to hit KPIs. - Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes. - Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations. - Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives. - Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance. - Collaborate cross-functionally with creative, analytics, and client success teams to ensure campaigns meet client expectations and business goals. - Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends. - Experiment with new ad formats, targeting tactics, and creator led paid media approaches. - Share learnings with the wider team to uplevel collective expertise and campaign outcomes. - Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift, depending on objectives).

Requirements

• - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• - 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
• - Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast paced client services environment.
• - Strong analytical mindset, with a solid grasp of campaign performance metrics and reporting tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.) and the ability to turn data into clear, actionable recommendations.
• - Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
• - Meticulous attention to detail, especially in trafficking, QA, and live asset management.
• - A keen eye for paid social creative and knowledge of current performance content best practices.
• - Nice to have: experience with creator led paid content.

Preferred

• Nice to have: experience with creator led paid content.