Responsibilities

• The Performance Marketing Specialist will be responsible for supporting all aspects of media management and optimization on assigned accounts.
• This position also works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success.
• Manage paid media campaigns including Search, Social, and Video.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
• Report on campaign performance and provide insights and strategic recommendations for performance improvement.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
• Build digital media campaigns and support day-to-day campaign management and optimizations
• Manage, monitor & communicate pacing and performance for assigned clients
• Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations
• Support communication with clients in relation to paid media management, performance, optimizations & opportunities

Requirements

• 2+ years of agency/in-house performance media experience
• 2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta). Familiarity with paid search and paid social is strongly preferred.
• Plan, forecast, build, & execute media campaigns
• Monitor & optimize daily pacing & performance based on client KPIs
• Report on campaign performance & provide detailed insights
• Provide strategic recommendations & testing plans
• Independently manage & prioritize day-to-day tasks and client deliverables
• Collaborate with strategy, analytics, UX, clients & partner agencies
• Communicate with client about campaign performance & recommend opportunities
• Be a subject matter expert within the agency on ad consoles & trafficking

Preferred

• Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
• Familiarity with CRO and/or SEO is a plus

Benefits

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching