Responsibilities

• Build, launch, and optimize high-performing Google PPC, Local Services Ads (LSA), and Meta campaigns tailored for small-to-medium-sized home services businesses, maximizing qualified lead volume and converting lower budgets into scalable, high-ROI growth.
• Evaluate and provide feedback on the setup and performance of ad campaigns across Google PPC, PMAX, LSA, and Meta platforms to ensure alignment with client goals.
• Offer strategic insights to the Account Manager on keyword research, audience targeting, and competitive positioning to refine overall campaign approaches.
• Report monthly on performance metrics (CTR, CPC, ROAS, conversions) and collaborate with execution teams to recommend high-level adjustments for improved outcomes.
• Act as a thought leader on campaign strategy, guiding conversations around creative direction and advertising best practices without direct involvement in implementation.
• Own Your Book of Business: manage your own portfolio of clients, fostering strong relationships and delivering personalized insights to maximize their ROI; hold regular touchpoints with clients.

Requirements

• Proven expertise in creating, managing and optimizing Google PPC and LSA campaigns with demonstrated success.
• Strong knowledge of Meta Ads Manager to create and manage Facebook and Instagram ad campaigns.
• Familiarity with Google PMAX campaigns, analytics tools, and advertising KPIs (CTR, CPC, ROAS, conversions).
• Conduct thorough PPC landing page reviews and UX audits to ensure landing pages are optimized for high conversion rates, speed, and seamless lead capture.
• Partner with and advise Account Managers during client conversations to recommend budget adjustments, campaign optimizations, and strategy shifts that drive client ROI and unlock upsell opportunities.
• Take direct ownership of client retention and campaign performance by tying lead volume directly to real-world business outcomes, continuously optimizing accounts to ensure long-term client success and low churn.
• Ability to manage multiple campaigns in a dynamic, fast-paced environment.
• Strong English speaking and writing skills required (near-native or fluent proficiency).

Preferred

• Certifications in Google Ads and Meta Advertising.
• Experience with YouTube Ads and video marketing strategies.
• Background in SEO, website design, or lead management tools.
• Background working with small to medium size businesses in the home services industries
• Familiarity with digital marketing agency workflows and processes.
• Creative problem-solving and the ability to translate metrics into actionable recommendations.

Benefits

• 401(k) match: Matched up to 4% after your first year.
• Comprehensive insurance: Medical, dental, and vision coverage.
• Flexible work: 100% remote, with core hours for seamless collaboration.
• Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays
• Impact-Driven Work: See tangible results from your strategies and celebrate small business successes.
• Competitive pay: A salary that truly reflects your expertise and experience, plus commission.
• Collaborative Culture: Join a team that values your input, encourages bold ideas, and prioritizes data-driven results.