Responsibilities

• Reporting to the Paid Media Manager, the Paid Media Specialist will be responsible for driving client success within their own book of business and for contributing to a team environment to drive client results and internal revenue for Search and Social Paid Media
• You must have experience with Facebook and Google Ads.
• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative and Client Services teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers based on data and results
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads
• Write and review copy for paid ad campaigns informed by NPA best practices

Requirements

• 1-3 years of hands-on experience setting up, optimizing, and reporting on Paid Search & Social campaigns
• Experience using Google Analytics and Google Tag Manager
• Experience setting up Facebook Ads including pixel tracking and configuration
• Knowledge of eComm/Retail/Shopping marketing tactics
• Experience leading and mentoring direct reports
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented
• Critical Thinker, Relentless Learner, Winning Can Do Attitude
• Strong Attention to Detail

Preferred

• Facebook Blueprint Certified
• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok
• Display Ads Experience: YouTube, Google Display, Programmatic
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office