Responsibilities

• Plan, execute, and oversee media projects from conception to completion, ensuring all deliverables are met on time.
• Manage centralized media team project tracking and save all documents to shared drive.
• Own creative trafficking process across offline and online channels, ensuring timely delivery and proper implementation.
• Manage creative specs and collaborate with internal and external teams to secure creative for paid campaigns.
• Prepare monthly, quarterly & ad hoc asset decks to share creative overview with leadership.
• Collaborate with agency and internal stakeholders to synthesize creative reporting to optimize creative strategy.
• Support sales & trade team on all paid activity including Trade Media & Co-Op.
• Collaborate with marketing and eCommerce analytics to manage media-driven analyses and data-requests.
• Review offline plans across Out of Home, Radio & Television to ensure strategic alignment.
• Track and analyze campaign performance metrics to identify optimizations to improve performance.

Requirements

• 3+ years of experience in media planning, buying, and optimization, preferably within consumer-facing industries such as travel, leisure, hospitality, retail, or similar.
• Bachelor's degree in Marketing, Business, or related field; additional marketing certifications or training is a plus.
• Detail-oriented and proven ability to thrive in a fast-paced environment.
• Experience working with media agencies and vendors, with excellent negotiation and communication skills.
• Familiarity with digital advertising formats, audience targeting, and campaign measurement.
• Ability to analyze campaign data, generate reports, and provide actionable insights
• Knowledge of offline and online paid media strategy, planning and execution.
• Strong understanding of Paid Media & Web Analytics Platforms including Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics.
• Media planning experience at Ad Agency and/or in-platform hands on keyboard digital campaign management preferred.
• US Passport or US Permanent Resident required.

Preferred

• Additional marketing certifications or training.