Responsibilities

• Own weekly and monthly reporting across paid channels for DTC + Amazon, delivering clear insights on performance, trends, and opportunities for optimization
• Support creative concepting and testing initiatives, including developing hypotheses, briefing assets, and analyzing results
• Proactively ideate and execute testing strategies across paid social channels, including ad format experimentation, audience and keyword targeting strategies, and platform-specific opportunities that drive incremental performance
• Manage creative project workflows, coordinating with internal teams and external partners to deliver assets on time
• Execute ad trafficking across paid channels including Meta, TikTok, Reddit, Pinterest, CTV, Amazon, etc. ensuring campaigns are launched accurately and on schedule
• Monitor campaign performance and assist in ongoing optimizations to improve efficiency and scale
• Stay up to date on platform trends, new features, and best practices to continuously evolve our paid media approach

Requirements

• 1–3 years of experience in paid media, digital marketing, or a related field
• Familiarity with platforms such as Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising is a plus
• Strong analytical skills with experience in campaign reporting and performance analysis
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Creative thinker with an interest in testing and experimentation
• Comfortable working in a fast-paced, collaborative environment

Preferred

• Familiarity with platforms such as Meta, Google, TikTok, Reddit, Pinterest, and Amazon advertising is a plus