Paid Media Specialist

Responsibilities

• You’ll build and run paid campaigns across the full stack: Google Ads and PMax, Meta, and streaming — Hulu, CTV, and wherever attention moves next. Not managing a team that builds them. Building them:
• - Audience architecture and creative trafficking
• - Pixel and conversion setup
• - Budget pacing
• - The daily optimization that separates campaigns that work from campaigns that ran
• You’ll report to our Director of Paid Media Intelligence and work alongside our Account Managers, who diagnose what each client needs. Your job is to make the media portion of the answer true.
• Some weeks that means heads-down builds; other weeks, you’re in the room presenting results, because you can explain what happened in a campaign better than anyone who didn’t build it. Expect a real mix of both.

Requirements

• You’ve personally built and managed campaigns on Google and Meta at meaningful budgets, and you’ve bought streaming Hulu, programmatic CTV, or both.
• You know that platform certifications are table stakes and judgment is the job: when to trust the algorithm and when to override it, when a creative is tired versus when the audience is wrong.
• You’re fluent in the numbers behind the dashboards — CPM to CPA to ROAS to the client’s actual revenue — and honest about them, including the weeks they’re ugly.
• Our clients stay because we tell the truth about performance; you’ll need to be constitutionally incapable of hiding a bad week behind a vanity metric.
• You’re in Louisville or close to it. We work hybrid — some days together, some remote — and you’ll join client conversations often enough that being here matters.