Responsibilities

• Own paid advertising strategy: Build and manage campaigns across Google, Meta, and Pinterest that support sales, customer acquisition, and seasonal priorities.
• Manage Google Ads: Oversee Performance Max, Shopping, Search, and remarketing campaigns, with particular attention to product selection, campaign structure, and budget allocation.
• Manage Meta and Pinterest: Develop campaigns that introduce customers to our brand, showcase products, and bring interested shoppers back to purchase.
• Work within Shopify: Review sales and customer reports, monitor advertising integrations and product feeds, and identify product page, website, or checkout issues that may affect conversions. Coordinate necessary improvements with our team.
• Plan seasonal campaigns: Coordinate holiday launches and promotions in advance, accounting for inventory availability, buying patterns, and peak shopping periods.
• Manage budgets responsibly: Monitor spending and performance daily, identify wasted spend, and make informed recommendations for budget adjustments.
• Measure meaningful results: Evaluate purchase revenue, ROAS, acquisition costs, average order value, and new versus returning customers alongside overall business performance.
• Maintain accurate tracking: Set up, audit, and troubleshoot GA4, Google Tag Manager, Google enhanced conversions, Meta Pixel, and Conversions API.
• Optimize product feeds: Work with Shopify product data and Google Merchant Center to improve feed quality, resolve errors, and organize products effectively.
• Test with purpose: Run structured tests of creative, messaging, audiences, and landing pages, with clear objectives and measurable outcomes.

Requirements

• Proven experience managing paid advertising for a Shopify-based ecommerce business.
• Strong understanding of Shopify: Comfortable navigating the backend, reviewing sales and customer reports, managing product feeds and advertising integrations, and identifying website or checkout issues that may affect conversions.
• Strong hands-on knowledge of Google Performance Max, Shopping, Search, and Meta Ads.
• Experience managing combined monthly advertising budgets of $25,000 or more.
• Ability to demonstrate results through relevant case studies, including budget, revenue, ROAS, timeframe, and your specific responsibilities.
• Strong understanding of conversion tracking, attribution, and the differences between platform-reported results and actual store revenue.
• Experience with GA4, Google Tag Manager, Google Merchant Center, and reporting tools such as Looker Studio.
• Strong analytical skills using Excel or Google Sheets.
• Ability to identify account problems, prioritize corrective action, and explain recommendations in plain language.
• A proactive, accountable approach with consistent communication and attention to detail.

Preferred

• Hands-on Pinterest Ads experience.
• Experience with home décor, furniture, gifts, or seasonal retail.
• Experience managing large product catalogs and products with different price points and profit margins.
• Familiarity with customer acquisition through the Shop app.
• Relevant Google Ads and Meta certifications.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance