Responsibilities

• Paid Media Strategy & Execution
• Manage and optimize paid social campaigns across Meta platforms for multiple consumer brands.
• Build campaigns, audiences, tracking frameworks, and reporting within Meta Ads Manager.
• Monitor campaign performance and identify opportunities to improve ROAS, CTR, CPC, conversion rate, and overall efficiency.
• Manage budgets and spending to maximize performance against business objectives.
• Develop audience targeting and retargeting strategies to support acquisition, engagement, and retention goals.
• Support paid media initiatives that drive traffic and sales across Amazon and direct-to-consumer eCommerce channels.
• Partner with cross-functional teams to ensure campaigns align with broader marketing and business goals.
• Creative Development & Campaign Support
• Collaborate with creative, brand, and marketing teams to develop compelling, performance-focused advertising content.

Requirements

• 3-5 years of hands-on experience managing paid social media campaigns.
• Experience using Meta Ads Manager to launch, manage, and optimize campaigns.
• Knowledge of tracking and attribution tools, including Meta Pixel, Conversion API, and audience-building strategies.
• Experience working with eCommerce platforms such as Shopify, Amazon Vendor Central, or similar solutions.
• Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong communication, collaboration, and problem-solving skills.
• Self-starter mindset with a continuous learning mentality.

Preferred

• Experience supporting eCommerce marketing initiatives.
• Experience with influencer marketing, creator partnerships, or user-generated content campaigns.
• Familiarity with the automotive, outdoor recreation, powersports, trucking, performance, or enthusiast markets.
• Experience working in a consumer products or multi-brand environment.

Benefits

• Competitive salary of $75,000 - $85,000
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and holidays
• Professional development and growth opportunities
• Collaborative, team-oriented culture
• Opportunity to work with iconic consumer brands and innovative marketing programs
• Even if your experience doesn't align perfectly with every qualification listed, we encourage you to apply. We recognize that skills and potential can be gained through many different career paths and experiences.