Paid Media Specialist (Freelance)

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media across search, social, and B2B platforms with a focus on measurement, budgets, and client-facing strategy.

  • Growth Infrastructure: Own Google Ads and Meta campaigns end-to-end, plus LinkedIn when applicable.
  • Performance Optimization: Set up conversion tracking, monitor budgets, and improve results.
  • Client Engagement: Present campaign performance in meetings and provide strategic recommendations.

Job Description

Responsibilities

  • Develop and manage Google Ads campaigns (Search, Performance Max, Display, Remarketing)
  • Develop and manage Meta advertising campaigns
  • Manage LinkedIn campaigns when applicable
  • Monitor performance, optimize budgets, and improve results
  • Set up and validate conversion tracking
  • Provide reporting and strategic recommendations
  • Recommend new campaign ideas, audience opportunities, and creative refreshes
  • Participate in client meetings and present campaign performance when needed
Hawthorn Creative logo

Hawthorn Creative

As a full-service marketing agency for hospitality and luxury lifestyle brands, we help our clients create connections with their customers through forward-thinking design, content, and strategy – purposeful touchpoints that do more than just engage consumers. They leave an impression. They inspire action. We’ve been delivering marketing solutions to our clients since 2001, helping them market smarter and drive more business.

Founded in 2001
Portsmouth, New Hampshire, USA
35 employees (12 in marketing)

Traffic Signals

Monthly Visitors
14.1K
Monthly Google Ads Budget
$6K
Traffic Source Mix
Search
21.8%
Direct
43.7%
Referral
29%
Social
3.4%
Paid
1.9%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
7 (20% of company)