Paid Media Specialist

California, MO (Remote)

$60K/yr – $70K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end paid media execution for B2B campaigns across multiple platforms, optimizing bidding, tracking, and tests while collaborating with the Strategist on performance insights.

  • Lead campaign launches and optimizations
  • Ensure data integrity with GTM/GA4 tracking
  • Prepare clear performance updates for clients

Job Description

Responsibilities

  • Build and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist
  • Monitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotation
  • Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts
  • Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward
  • Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary
  • Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems
  • Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification

Requirements

  • 2–4 years of hands-on paid media experience, ideally in a B2B or agency environment
  • Proven ability to build and manage campaigns across at least two of: Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads
  • Working knowledge of tracking fundamentals: GTM, GA4, pixel setup, and conversion event configuration
  • Experience pulling performance data, identifying trends, and communicating findings clearly
  • Comfortable working in a fast-paced environment with multiple accounts and shifting priorities
  • HubSpot experience is an asset but not required
  • Familiarity with B2B buying cycles, lead generation, and funnel-stage targeting is a strong plus

Benefits

  • TECH BUDGET
  • 100% REMOTE
  • ALL NATIONAL HOLIDAYS
  • PAID TIME OFF
  • WELLNESS & FITNESS COVERAGE
  • EDUCATION REIMBURSEMENT
  • Competitive Medical & Dental Benefits
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Foundation Marketing

Foundation Marketing is a content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. The team is made up of strategists, writers, planners, analysts, directors, builders, dreamers and more — who come together to help some of the worlds most ambitious brands unlock success on the back of content marketing initiatives that drive growth.

CAN
36 employees (14 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all Foundation Marketing salaries

Marketing Team

Marketing Team Size
13 (36% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
112.5K
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
49.8%
Direct
37%
Referral
9.6%
Social
2.4%
Paid
1%

Headcount Trend

Current headcount: ~36
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Paid Media Specialist

Foundation Marketing · California, MO · Remote