Responsibilities

• Coordinate day to day management of Paid Media efforts, including:
• Paid Social Media Marketing
• Display/Video Advertising
• SEM/Paid Search campaigns
• Direct Mail
• Paid Email Marketing Campaigns
• Digital Marketing
• Collaborate with internal customers and vendors to develop and implement proven media strategies
• Facilitate communications with our internal team members and vendors
• Track, report, and analyze website analytics, marketing initiatives, and campaigns

Requirements

• 2-4 years marketing experience within an agency or internal marketing department
• Experience managing projects and campaigns and effectively communicating with internal or external clients/customers
• Advanced knowledge of the following tools: Google Analytics, Google Ads, Bing Ads (Microsoft Ads), Google Search Console, Microsoft Excel
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in social ads, display advertising, SEO/ SEM, and other paid media tactics
• Bachelor’s degree in Computer Science, Marketing, or General Business

Preferred

• Strong problem-solving abilities, ability to think creatively
• Excellent communication skills
• High level of curiosity and the ability to conduct in-depth research
• Ability to analyze data, draw conclusions and recommend actions
• High level of creativity
• Customer-oriented attitude with a strong sense of urgency and constant follow-up
• Ability to accept constructive criticism
• Willingness to research and learn new technology
• Experience/knowledge of tag management tools, reporting and dashboarding tools such as DOMO, A/B testing tools, and other digital marketing tools are a plus

Benefits

• Health Insurance - Medical, Dental and Vision
• 401k and discretionary 8% match
• Employee Stock Ownership Plan
• Profit Sharing
• Vacation, Paid Holidays, plus PTO
• New Home Discount for Team Member and Family
• College Scholarship Program
• Community Outreach
• Sabbaticals
• And more!