Paid Media Specialist

Responsibilities

• Support the day-to-day management and strategic oversight of paid search, paid social, and other performance marketing channels.
• Analyze performance across the entire customer funnel rather than evaluating advertising platforms in isolation.
• Investigate performance changes by triangulating multiple signals, including media metrics, conversion behavior, lead quality, scheduling activity, downstream outcomes, tracking changes, landing-page changes, and broader business trends.
• Translate data into a clear point of view: What happened? Why did it happen? Does it matter? What should we do next?
• Identify opportunities, risks, and anomalies proactively rather than waiting for them to be assigned.
• Develop recommendations around budget allocation, channel mix, campaign strategy, testing, targeting, landing pages, and measurement.
• Partner with media agencies while maintaining strong internal ownership of performance and strategy.
• Challenge agency recommendations when appropriate and ensure decisions are grounded in business outcomes rather than platform metrics alone.
• Monitor testing and changes across the organization that could impact paid media performance and help ensure appropriate stakeholders are informed.
• Work closely with analytics and measurement partners to understand attribution, conversion tracking, offline conversion data, and other signals used to evaluate media effectiveness.

Requirements

• Experience working in paid search, paid social, or another performance marketing discipline.
• Strong analytical instincts and comfort working with large or imperfect datasets.
• Ability to move beyond surface-level observations and investigate the underlying drivers of performance.
• Demonstrated ability to connect data from multiple sources to develop a complete view of a business problem.
• Strong sense of ownership and accountability.
• Intellectual curiosity and a genuine desire to understand how and why things work.
• Ability to operate effectively when a problem does not have an obvious answer or predefined set of steps.
• Strong written and verbal communication skills.
• Comfort asking questions, challenging assumptions, and developing an independent point of view.
• Ability to prioritize work based on business impact rather than simply completing assigned tasks.

Preferred

• Experience with Google Ads, Microsoft Advertising, Meta Ads, or similar platforms.
• Experience working with external media agencies.
• Familiarity with conversion tracking, offline conversions, attribution, CRM or first-party data.
• Experience managing or analyzing significant digital media budgets.
• Experience in a lead-generation or performance marketing business where media success depends on downstream customer actions.
• Exposure to experimentation, landing-page optimization, or conversion-rate optimization.

Benefits

• a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match