Paid Media Specialist

Responsibilities

• Build and optimize campaigns: Assist with Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads.
• Improve performance: Review keywords, search terms, negative keywords, ad copy, bidding, and budgets.
• Analyze results: Monitor clicks, conversions, cost per lead, and other performance metrics.
• Support reporting: Learn Google Analytics 4, Google Tag Manager, and Looker Studio to track and communicate results.
• Assist with onboarding: Help launch new campaigns, prepare reports, and participate in client meetings.
• Learn and grow: Take on more responsibility as you develop your technical and communication skills.

Requirements

• Familiarity with Google Ads, particularly Search campaigns, keywords, and campaign performance metrics.
• Strong analytical and problem-solving skills with the ability to interpret data and identify trends.
• Ability to learn new software, advertising platforms, and processes quickly.
• Strong written and verbal communication skills.
• Excellent organizational skills, attention to detail, and ability to manage multiple tasks and deadlines.
• Self-motivated, dependable, and comfortable working both independently and collaboratively.
• Interest in digital marketing, online advertising, and helping small businesses grow.

Preferred

• 6–12 months of experience in digital marketing, paid advertising, or a related field.
• Google Ads certification or relevant coursework in digital marketing.
• Experience analyzing performance data and making recommendations based on results.
• Experience working in an agency environment or supporting multiple clients or projects.
• Basic understanding of Google Analytics 4, Google Tag Manager, or Looker Studio. * Previous customer service, account management, or client-facing experience.

Benefits

• Benefits: Health, Dental, Vision, 401k, Paid Family Leave, PTO, Basic Life Insurance, and Employee Wellness Platform.