Paid Media Specialist

Responsibilities

• Build, launch, and manage paid campaigns from the ground up in Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads Manager (Facebook and Instagram) as well as several other platforms .
• Own campaign structure, keyword strategy, audience targeting, bidding, and budget pacing to hit acquisition and efficiency goals.
• Monitor performance daily and optimize toward key metrics such as CPA, ROAS, CTR, conversion rate, and lead quality.
• Plan and run A/B tests on ad creative, copy, audiences, landing pages, and bid strategies, then scale what works.
• Set up and maintain conversion tracking, pixels, and tagging in partnership with web and analytics teams.
• Analyze campaign data and build clear performance reports and dashboards with actionable recommendations.
• Create executive-facing reports that summarize paid media performance, results, and recommendations, and present them to senior leadership.
• Manage multiple campaigns, launches, and deadlines at once, coordinating with creative, web, and sales teams to keep work on schedule.
• When needed, manage an external paid media agency: set direction, review their campaign work and reporting, and hold them accountable to performance goals.
• Project manage external partners related to paid media placement, coordinating timelines, deliverables, and budgets to ensure placements run on schedule and to spec.

Requirements

• 4+ years of hands-on experience building and managing paid campaigns yourself in Google Ads and Meta Ads. This means you personally built the campaigns, not just oversaw an agency or another team.
• Subject matter expertise in Google Ads and Meta Ads , including campaign architecture, bidding strategies, audience building, and platform-specific optimization.
• Proven track record of growing volume and revenue efficiently , scaling results while improving campaign KPIs (such as CPA, ROAS, and conversion rate) over time.
• Strong analytical skills with paid media data. You're comfortable working in platform reporting, Google Analytics (GA4), and spreadsheets to diagnose performance, spot trends, and make data-driven decisions.
• Solid understanding of conversion tracking, attribution, and how paid media connects to leads, pipeline, and revenue.
• Strong project management skills : you can juggle multiple campaigns and priorities, hit deadlines, and keep stakeholders informed.
• Clear written and verbal communication, with the ability to explain results and recommendations to non-specialists.

Preferred

• Google Ads and/or Meta Blueprint certifications.
• Experience with additional channels such as Microsoft Ads, YouTube, or programmatic.
• Experience in lead generation, home services, security, or subscription businesses.
• Familiarity with Google Tag Manager, Looker Studio, or other BI and reporting tools.
• Bachelor's degree in Marketing , Business, or a related field, or equivalent experience.

Benefits

• Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program: o Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, Employee Referral Program. •           To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page .