Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform. This is a hands to keyboard role.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and identify iterations and testing opportunities
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience to drive acquisition
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Requirements

• Bachelor's Degree in marketing, business, communications or a related field - Required
• 1-3 years experience in paid media, digital marketing, or performance marketing - Required

Preferred

• Experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus
• Strong analytical skills with experience using Google Analytics 4 and Excel
• Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
• Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines
• Strong communication skills
• Experience working with agency partners or cross-functional teams is a plus
• This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family