Paid Media Specialist

Newton, MA (Hybrid)

$58K/yr – $73K/yrMid Level1+ years expFull time

Posted 9 days ago

Job Summary

Own and optimize paid media programs across Google, Meta and more; drive testing, creative collaboration, and data-driven optimization across campaigns. This role emphasizes hands-on campaign execution, performance analysis, and cross-functional work with creative and analytics teams in a Newton, MA hybrid environment.

Own campaign management and testing initiatives
Collaborate with creative and analytics teams to optimize outcomes
In-person work required at Newton, MA headquarters three days per week

Job Description

Responsibilities

Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform. This is a hands to keyboard role.
Creative Management: Collaborate with creative team to develop briefs, concept assets and identify iterations and testing opportunities
Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience to drive acquisition
Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Requirements

Bachelor's Degree in marketing, business, communications or a related field - Required
1-3 years experience in paid media, digital marketing, or performance marketing - Required
This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week

Preferred

Experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus
Strong analytical skills with experience using Google Analytics 4 and Excel
Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices
Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines
Strong communication skills
Experience working with agency partners or cross-functional teams is a plus
This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week

Benefits

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family
Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Bright Horizons

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Newton Centre, Massachusetts, USA

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www.brighthorizons.com