Responsibilities

• Campaign Management: Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
• Creative Management: Collaborate with creative team to concept assets, manage delivery and identify iterations and testing opportunities
• Collaboration: Partner with agencies, 3rd party vendors and internal teams to innovate, test, and scale marketing tactics
• Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Requirements

• Bachelor's Degree in marketing, business, communications or a related field
• In lieu of a degree, an additional 3 years of experience may be considered
• 3 years in paid media, digital marketing, or performance marketing
• Hybrid role requires in-person work at Newton, MA headquarters 3 days a week

Preferred

• Hands-on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus
• Strong analytical skills with experience using Google Analytics 4 and Excel
• Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
• Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines
• Strong communication skills
• Experience working with agency partners or cross-functional teams is a plus

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness