Responsibilities

• Implement end-to-end campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization
• Conduct A/B tests and applying best practices for creative assets, ad placements, and product page elements
• Outline and produce ad creative, including copy, landing pages, imagery, and short-form video as needed
• Analyze and create reports that show paid media results, share clear insights, and provide recommendations
• Collaborate with sales and brand teams to align media initiatives with broader business and marketing goals
• Stay current on retailer media platforms, industry trends, and e-commerce best practices

Requirements

• 2–4 years of hands-on paid media experience
• Strong experience with Meta Ads Manager, Google Ads, and TikTok Ads
• Ability to independently execute campaigns end-to-end
• Data-driven mindset with strong analytical and optimization skills
• A team player, ready to cross-collaborate
• Ability to write at a high level in the English language
• Bachelor's degree in Marketing, Business, Communications, or related field
• 2–4 years of hands-on experience owning paid media channels end-to-end, preferably in e-commerce, retail, or direct-to-consumer

Preferred

• E-commerce or DTC experience preferred
• A passion for the outdoors and/or the EDC and knife industry

Benefits

• Excellent benefits:
• 100% paid Medical for employees
• 50% paid Dental and Vision
• Free Employee life insurance
• 3 weeks of PTO given up front with 5 weeks of possible PTO
• Additional PTO for life events
• Retirement up to 4% match
• Short- and Long-term disability