Account Executive, Performance Media - Burson

New York City, NY (Hybrid)

$35K/yr – $75K/yrMid Level1+ years expFull time

Posted 2 hrs ago

Job Summary

Own the setup, launch, monitoring, and optimization of paid media campaigns across multiple platforms, working with analytics, reporting, and cross-functional teams to meet client objectives.

  • Coordinate across Meta, LinkedIn, Google Ads, TikTok, and programmatic channels
  • Prepare reports and dashboards to track performance and KPIs
  • Align campaigns with client objectives and broader communications strategies

Job Description

Responsibilities

  • Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.
  • Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.
  • Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.
  • Support paid social, search, programmatic, and emerging-channel activations.
  • Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.
  • Monitor campaign performance and identify optimization opportunities.
  • Assist with audience refinements, budget adjustments, creative testing, and other optimizations.
  • Flag performance issues, pacing concerns, or technical challenges to senior team members.
  • Help evaluate campaign performance against client objectives and KPIs.
  • Learn how performance data informs broader communications and media strategy.

Requirements

  • 1-2 years of experience in digital marketing, paid media, advertising, communications, public affairs, or agency environments.
  • Familiarity with paid social, search, and/or programmatic advertising.
  • Exposure to platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, TikTok Ads Manager, DV360, or The Trade Desk.
  • Understanding of advertising fundamentals, audience targeting, campaign reporting, and optimization principles.
  • Strong analytical and problem-solving skills.
  • Excellent attention to detail and organizational skills.
  • Ability to manage multiple projects in a fast-paced environment.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Preferred

  • Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
  • Search and programmatic experience strongly preferred in addition to paid social experience.
  • Familiarity with audience and voter or stakeholder data platforms such as LiveRamp, Applecart, Atlas, i360, or BlueLabs.
  • Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
  • Experience supporting technology, AI, infrastructure, retail, telecommunications, healthcare, or regulated-industry clients.
  • Agency, public affairs, political, advocacy, or communications environment experience preferred.
  • Relevant platform certifications across major media platforms are a plus.

Benefits

  • competitive benefits package
  • professional development opportunities
  • mentorship programs with industry leaders
  • a vibrant and inclusive company culture fostering collaboration and innovation
  • packages designed to reward and retain top talent
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Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)

Salaries

Posted range

$35K/yr – $75K/yr

Taken straight from the job posting.

See all Burson salaries

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.5%
Direct
44.5%
Referral
8.4%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

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Account Executive, Performance Media - Burson

Burson · New York City, NY · Hybrid