Responsibilities

• Build, launch, monitor, optimize, and manage paid media campaigns across assigned client accounts.
• Execute campaigns across key media platforms including Meta, LinkedIn, TikTok, Google Search, YouTube, DV360, and The Trade Desk.
• Manage campaign setup, audience creation, targeting, budget pacing, tracking implementation, QA, and launch readiness.
• Support paid media programs across paid social, programmatic, search, and emerging channels.
• Maintain a high level of accuracy and organization across campaign builds, trafficking, optimization, and reporting workflows.
• Monitor campaign performance regularly and identify opportunities to improve delivery, efficiency, audience quality, and results.
• Diagnose performance issues, flag risks or irregularities to senior team members, and bring recommended solutions or next steps.
• Execute optimization plans including audience refinement, bid and budget adjustments, creative rotation, testing, and channel-level adjustments.
• Use performance data to help inform recommendations across paid social, search, and programmatic activity.
• Support senior team members in ensuring campaigns remain aligned to client goals, communications objectives, and agreed performance indicators.

Requirements

• 4 to 6 years of experience managing digital media campaigns across agency, public affairs, communications, political, advocacy, or corporate marketing environments.
• Hands-on experience building, managing, optimizing, and reporting on paid media campaigns within platform interfaces.
• Strong working knowledge across paid social, search, and/or programmatic channels.
• Experience leveraging Google Ads, Google Tags, Google Search, DV360 and The Trade Desk, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
• Strong understanding of campaign setup, media trafficking, targeting, tracking, optimization, pacing, QA, reporting, and measurement.
• Ability to analyze campaign data and translate performance trends into clear findings and recommended actions.
• Experience working in fast-paced agency or client-service environments managing multiple priorities and deadlines.
• Strong written and verbal communication skills with the ability to communicate campaign updates, performance results, and issues clearly.
• Excellent attention to detail, organization, follow-through, and comfort working directly in media platforms on a regular basis.
• Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.

Preferred

• Search and programmatic experience strongly preferred in addition to paid social experience.
• Relevant platform certifications across major media platforms are a plus.

Benefits

• we offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome .