Paid Media Specialist

Responsibilities

• Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.
• Support on Paid Search and Affiliate channel execution as needed.
• Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
• Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
• Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.